Advertising Principles and Practices
Advertising Principles and Practices
MGMT X 163
Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.
Typically Available
Fall
Winter
Spring
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What you can learn.
What you can learn.
Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
Build an advertising campaign as part of a marketing plan
Analyze current campaigns and dissect the advertising elements that are successful and not successful
Learn about target audience development, product positioning, creative messaging, and campaign execution
About This Course
This course takes a look at media advertising elements, including digital, mobile and social networks while reinforcing the importance of traditional components--television, magazine, online and outdoor advertising--with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies and campaign execution. Transferable for UC credit.
This course applies toward the following programs
Business Fundamentals
certificate
certificate
Acquire the fundamentals for making informed decisions to drive growth and build a strong foundation for any career.
Acquire the fundamentals for making informed decisions to drive growth and build a strong foundation for any career.
certificate
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.